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BERNARDAUD

BERNARDAUD

In a continuing effort to explore the potentialities of its signature material, Bernardaud capitalizes on its traditional expertise as it ventures into new territories and offers collections that are relevant to all aspects of contemporary lifestyle. To preserve the image of porcelain an d its cultural heritage, Bernardaud recurrently calls upon designers, artists and renowned chefs to help create beautiful and functional objects that highlight porcelain’s qualities. From interior design (decorative objects, furniture, light fixtures) to tableware (dinner services for home or restaurants), and personal adornment (jewelry collections), porcelain can be ubiquitous and appear where you least expect it.

In an industry often dominated by marketing strategy, Bernardaud remains true to its unique philosophy: take the pulse of the market, then make and support decisions based on intuition and experience. To be daring means "to thyself be true"! The Bernardaud Group is headed by Chairman and CEO Michel Bernardaud presides over the Bernardaud Group and represents the fifth generation family leadership. Bernardaud is the premier manufacturer and exporter of porcelain tableware in France. Bernardaud has two production facilities in France (Limoges and Oradour-sur-Glane), eight owned-and-operated retail boutiques in France (e.g. Bordeaux, Lille, Limoges, Lyons, Paris and Strasbourg) and two retail boutiques in the United Sates (e.g. Chicago and New York).

The company has a workforce of 380 and its total annual output is 4 million pieces with 70% designated for export markets. Bernardaud is a member of the Comité Colbert, an association established under the French law of 1901 governing non-profit associations. Founded in 1954 at the initiative of Jean-Jacques Guerlain, the Comité Colbert has a membership of 75 member luxury houses whose mission is to promote their shared values – tradition, craftsmanship, creativity, history and innovation - within France and abroad. n: justify;">Bernardaud was awarded the "Entreprises du Patrimoine Vivant" label in 2006.

The label is conferred by the French Ministry of Economy, Industry and Employment to honor French companies that rely on traditional crafts and industrial processes characterized by their excellence. Recipients are distinguished by their history (and often centuries-old heritage) in addition to the capacity for innovation and the practice of the rare, sophisticated techniques that have helped establish their outstanding reputation within the French business community.

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