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GUY LAROCHE

GUY LAROCHE

Guy Laroche is a renowned French label that has long been recognized by its signature elegant style. Established in 1956 by Guy Laroche himself, the brand launched its first Ready-to-Wear collection in 1961. Now, the brand offers the world products that range from fashion, to perfume, watches, leather goods, and home fashion. YGM Trading acquired Guy Laroche in 2004 and the Hong Kong's first ladies fashion shop opened in the same year. The world-renowned designer Herve Leroux was appointed as the Artistic Director, who in a bid to revitalize the brand retains the classic elements of the brand. Designers of Guy Laroche are well known for mastering the art of playing with form-fitting cuttings, fabrics and stripes to highlight female’s bodyline appeal, so the brand has been popular among famous actresses and the celebrities. The Oscar-wining actresses Hilary Swank and Charlize Theron wore the gracefully designed Guy Laroche evening gowns to attend the film awards presentation ceremonies. Both of them received applause from the fashion media. Guy Laroche designs for sophisticated, contemporary and elegant ladies with an appreciation for French style. With its two main themes, Guy Laroche Paris Couture, Guy Laroche Femme, the brand offers ladies high-quality fashion for all occasions.

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