Creative director Jonathan Anderson is leading Loewe into the future and both preserving and refreshing its 168-year-old legacy of craft and innovation. Founded in 1846 in the centre of Madrid, Loewe (pronounced “low-ay-ve”) began as a leather artisans cooperative. The following year, German entrepreneur Enrique Loewe Rossberg consolidated the workshop, applying his name to one of the world’s first luxury houses. Loewe’s talent in leather innovation ensured fast global success, leading to store openings in Tokyo, Hong Kong and New York. In 1970, Loewe’s logo was created by artist Vicente Vela and is still proudly displayed on each product today as a mark of excellence.